- According to a new survey by Collibra and The Harris Poll, 84% of technology decision-makers believe that increasing AI spending in 2026 is essential for organizations to remain competitive with Big Tech.
- Despite this strong belief in increased investment, nearly half of the decision-makers surveyed feel that AI is currently falling short of its potential.
- The survey also revealed overwhelming support for transparency, with 93% of respondents agreeing that companies should disclose their use of AI tools and agents.
- This finding from Collibra and The Harris Poll highlights a critical paradox where organizations are committed to boosting AI spending even as many perceive its current performance as inadequate.
- The strong consensus on transparency underscores a growing demand for ethical AI practices and clear communication regarding its deployment within businesses.
AI Spending & Transparency: Key 2026 Trends
A new survey reveals a striking paradox: while 84% of technology decision-makers deem increased AI spending by 2026 essential for competitiveness, nearly half simultaneously feel AI is currently underperforming. This commitment to future investment, despite present shortcomings, is coupled with an overwhelming 93% demand for transparency in AI use, underscoring a growing call for ethical deployment.
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